Wildkind Kids was founded by a stylist-photographer sister duo Emilia and Johanna Laitanen in 2017. The idea for the brand came from a 90’s t-shirt Emilia had treasured from the years she worked as a buyer for a vintage shop. It had a group of adorable drawn animals and a text saying “all my friends are wild.” This thought reflects the spirit of Wildkind Kids — carefree and mischievous. We want to make clothes as cherised and durable as this t-shirt.
We want our kids to learn about the nature and the animals that are precious to our planet earth. The collection is manufactured with a respect for environment and social compliance. We work with organic cotton and manufacture our collections in carefully selected factories. Wildkind Kids does not use leather or fur.